Logic is what transforms a static form into a dynamic, personalized experience. Your flow reacts to each user’s answers and guides them only through the content that truly matters to them. This allows you to build individual paths: irrelevant questions can be skipped entirely, while other users can dive deeper into topics that match their profile and needs.
Whether you want to optimize conversions, personalize your communication, or qualify leads more effectively, logic is the key to making your flows smarter and more intuitive.
Overview
Heyflow provides several tools to help you build dynamic, adaptive flows:
Simple Conditional Logic: Basic if–then rules that let you quickly create straightforward branching logic.
Advanced Conditional Logic: Combine multiple inputs and conditions to build more powerful, fine-grained logic scenarios.
Logic Map: A visual overview of your entire flow, showing how pages connect and how users move through your funnel, helping you verify that all navigation rules are set up correctly.
Calculations: Add calculations to your flow to score leads, create custom pricing logic, qualify prospects, or tailor the sales process to each individual user.
Conditional Logic
Conditional Logic lets you define what should happen when a specific answer is given. This can include showing or hiding pages, skipping steps, or displaying targeted content. It’s ideal for clear, single-condition decision paths and is the quickest way to introduce basic personalization.
🔎 Learn more in the Conditional Logic article.
Advanced Conditional Navigation
Advanced Conditional Navigation gives you more control and flexibility. You can check several inputs at once, use logical operators like “and” or “or,” and define exactly when certain content should appear.
This is perfect for more complex routing, segmenting your audience, or combining multiple answers into one decision.
🔎 Explore the details in the Advanced Conditional Navigation article.
Logic Map
The Logic Map provides a bird’s-eye view of your funnel structure. It visualizes how users move through your funnel based on your logic rules and navigation settings. This makes it easy to spot gaps, overlaps, or broken paths and ensures your flow behaves exactly as intended.
🔎 Read more in the Logic Map article.
Calculations
Add calculations to your form to assign lead scores to your leads, or to tailor your sales process to each prospect. Whether you need custom offers or ROI calculators, you can create anything that delivers genuine value to your users.
Calculations also offers a powerful way to provide prospects with a helpful tool right inside your funnel, strengthening trust in your brand. A proven method to boost both conversion and lead rates.
🔎 For more guidance, check out the Calculations article.