Send Heyflow conversion data directly to Taboola Ads
Send conversions from Heyflow straight into your Taboola Ads account — no coding or external tools needed.

Get Reliable Conversion Data with Server-to-Server (S2S) Tracking
Track conversions without installing the Taboola Pixel. S2S tracking bypasses ad blockers, cookie restrictions, and browser limitations, ensuring reliable data for smarter campaign decisions.
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Set Conversion Value & Currency (Optional)
Optionally define the value and currency for each conversion to measure ROI and campaign performance more accurately.

Go to your Taboola Ads Realize Manager and click on Tracking on the left.
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If you want to use an existing conversion event, you can find its name in the events overview under Conditions. Only use the part after Event: later. You can also find the Account ID on the top.
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If you're creating a new conversion event, click on Account Tracking Setup on the top right and choose Server to Server.
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Under the Campaign Setup, you can simply scroll down and click Create Conversion.
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Here, you can insert your Conversion Name and select Event as your Conversion Type.
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Under Conversion Properties, you have to select the event category, e.g. Lead and also insert a unique Event Name you later need in Heyflow's integrations settings. Optionally, you can also adjust other conversion settings.
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Finally, click on Create Conversion.

In Heyflow, click on Connect to access your integrations.
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Under Tracking select Taboola.
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Insert your Account ID. You can find your Account ID under Tracking on the top or in the website's URL:
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Insert your Event Name. This should match your Conversion Name in Taboola Realize dashboard.

Optionally, you can insert a Conversion Value, which is a static monetary value for your conversion event.
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Also, you can optionally select the Currency for your conversion value from a list of all available currencies in Taboola.
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