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⭐ Available on the following plans: Agency, Business
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Outbrain by Teads is a native advertising platform that helps businesses promote content and optimize campaigns, using server-to-server (S2S) tracking to measure user behavior reliably without relying on browser-based tools.
Connect Heyflow with Outbrain Server to send conversion data from Heyflow directly to your Outbrain Ads account. This helps you track user interactions accurately and optimize your campaigns based on real-time insights.
With Heyflow's Outbrain Server integration, you can:
Send Heyflow conversion data directly to Outbrain Ads
Send conversions from Heyflow straight into your Outbrain Ads account — no coding or external tools needed.Get Reliable Conversion Data with Server-to-Server (S2S) Tracking
Track conversions without installing the Outbrain Pixel. S2S tracking bypasses ad blockers, cookie restrictions, and browser limitations, ensuring reliable data for smarter campaign decisions.
Set Conversion Value & Currency (Optional)
Optionally define the value and currency for each conversion to measure ROI and campaign performance more accurately.
💡 Server-to-server tracking allows you to measure conversions without depending on browser-based pixels.
Setup
Step 1: Set up Conversion Event
Go to your Outbrain Campaign Manager and click on Conversions on the left.
If you want to use an existing conversion event, you can find its name in the events overview.
If you're creating a new conversion event, click on Create Conversion on the top right and choose Server to Server as your data source. Click on Next.
Under Conversion type, select the event category, e.g. Lead and also insert a unique Event Name. Then click on Create Conversion.
Step 2: Connect your flow
In Heyflow, click on Connect to access your integrations.
Under Tracking, select Outbrain.
Enter the copied Event Name. It must match exactly the event name in your Outbrain conversion setup (case-sensitive).
Step 3: Set up Conversion Value & Currency (Optional)
Optionally, you can insert a Conversion Value, which is a static monetary value for your conversion event.
Also, you can optionally select the Currency for your conversion value from a list of all available currencies in Outbrain.
Step 4: Set Live
Click on Connect and republish your flow. Congratulations, you've set up your Outbrain integration in Heyflow!
Troubleshooting
I don't see any events
There may be several reasons for this:
Changes not published yet: First, make sure that your flow has been republished after you have made changes to the integration.